Mission Statement
Our mission at Brilliance CRM is to empower small and medium-sized businesses with a robust, all-in-one platform that integrates comprehensive marketing, sales, and customer service tools. We are dedicated to providing an intuitive, secure, and customizable CRM solution that fosters growth, streamlines operations, and enhances customer relationships. By leveraging our extensive industry experience and commitment to excellence, we aim to deliver unparalleled value and support to our clients.
Vision Statement
Our vision is to become the leading CRM solution for small and medium-sized businesses globally, recognized for our innovative approach, user-centric design, and unwavering commitment to security and affordability. We strive to be the catalyst for business success, enabling our clients to achieve their goals through efficient, scalable, and integrated tools that adapt to their evolving needs. As a veteran-owned company, we embody the principles of strength, intelligence, and resilience, driving continuous improvement and setting new standards in the CRM industry.
Brilliance, Brains, and Brawn: An Intelligent Yet Powerful Tool
Brilliance CRM is transforming how businesses operate—bringing together a full suite of modules built to support growth, efficiency, and success. Founded and operated by a team with deep cross-industry experience, we offer an all-in-one system that's as smart as it is strong.
We don't aim to be the best at just one thing. We strive to be exceptionally capable at everything you need. Guided by the philosophy of "Jack of all trades, master of none, but oftentimes better than master of one," Brilliance CRM unifies vital business functions—sales, marketing, scheduling, communication, finance, HR, and more—into one adaptable platform. That means fewer tools, fewer headaches, and a clearer path to growth.
Our commitment to continuous innovation and customer success makes Brilliance CRM the trusted choice for businesses that want real power without the complexity.
What Makes Brilliance CRM A Great Fit
All-in-One CRM Built for Small Businesses and Digital Marketing Experts
Brilliance CRM is purpose-built for small and medium-sized businesses—especially digital marketing teams, our original roots. With everything under one roof, your staff stays informed and effective, whether they joined yesterday or have been with you for years. From lead generation to customer service, Brilliance CRM delivers smart, scalable solutions that empower growth and eliminate chaos.
Why Teams Love It
- Unified Marketing Tools: Build landing pages, surveys, and funnels with intuitive drag-and-drop tools and built-in A/B testing.
- Automated Lead Nurturing: Engage prospects via SMS, MMS, and email with automated follow-ups and smart sequences.
- Sales Funnel Builder: Create full websites and embed lead forms directly into existing sites for better ROI on past investments.
- Powerful CRM Features: Manage customer relationships, track analytics, and collect payments—all inside one platform.
- Built-In Security: HIPAA-ready infrastructure, encryption, and privacy controls that work silently in the background.
- Flexible Pricing: Get unlimited users, vendors, and customers with access to Core Modules from the start, then expand as needed.
Brilliance CRM keeps your business lean, powerful, and ready for whatever comes next—no fluff, no patchwork software, just smart tools that work.
Leadership Team
The leadership behind Brilliance CRM is forged in the discipline and dedication of U.S. military service. Our team is proudly composed of veterans and military spouses—individuals who bring a unique blend of resilience, strategic thinking, and mission-driven focus to everything we do.
The values instilled through military experience—integrity, accountability, and adaptive leadership—form the backbone of our company culture. With Brilliance CRM, you're not just getting powerful software; you're gaining a partner committed to your business success, driven by a team that understands the meaning of service and what it takes to lead with purpose.
Jordan Feasel
Chief Executive Officer / FounderJordan is the driving force behind Brilliance CRM, ensuring every partnership runs smoothly and every client receives exceptional support. With a background in the U.S. Marine Corps, he brings efficiency, strategy, and operational excellence to every phase of our growth.
John Marx
Chief Innovation Officer / FounderOur resident "Code Ninja," John leads software development and innovation for Brilliance CRM. A U.S. Army veteran, he's the architect behind our platform's modular infrastructure, security-first mindset, and relentless pursuit of better tools for smarter business.