Unlock Your Business Potential with AI Integrations
Brilliance CRM puts advanced artificial intelligence at the heart of your workflow-helping you create richer content, accelerate production, and stay ahead in search. With smarter tone control, detailed instruction handling, pillar-content generation, plagiarism safeguards, and built-in SEO and voice-search optimization, AI becomes your always-on creative partner. You'll publish faster, maintain a consistent brand voice, and reach more customers—while keeping every word authentically yours.
A few of the key features Brilliance CRM AI provides to you are:
- Ability to choose your AI platform (Antrop/c Claude, Google Gemini, Microsoft Copilot, or OpenAI Chat GPT).
- Override the settings quickly an easily.
- Set the tone for each query.
- Run in the background to keep your customers information accurate.
- Provide instructions on how you wish the AI to work either globally or for each prompt. This can be controlled by your business or allowed for each user to put in their own information for overall brand consistency.
- Optimize for searching (traditional search engines and for voice search).
Powerful AI Integrations Across All Major LLMs
Brilliance CRM connects your business to all the leading AI language models, including OpenAI, Microsoft Copilot, Anthropic Claude, and Google Gemini. Generate content, automate workflows, and gain actionable insights directly within your CRM. By supporting multiple AI platforms, Brilliance CRM ensures your team has the flexibility to leverage the best AI tools for every task, improving productivity, enhancing communication, and driving smarter business decisions.
Anthropic Claude
Enhance customer interactions and automate tasks with Anthropic Claude's advanced conversational AI.
- Cost: Based On API
- Use your own license
Google Gemini
Leverage Google Gemini to create content, answer questions, and gain actionable insights with cutting-edge AI.
- Cost: Based On API
- Use your own license
Microsoft Copilot
Enhance productivity with AI-powered assistance from Microsoft Copilot, seamlessly integrated into your Brilliance CRM setup.
- Cost: Based On API
- Use your own license
OpenAI ChatGPT
Deliver smarter customer interactions and streamlined support with conversational AI powered by OpenAI's ChatGPT inside Brilliance CRM.
- Cost: Based On API
- Use your own license
Features That Work Seamlessly Everywhere
Brilliance CRM delivers every tool you need through a consistent, intuitive interface—whether you're at your desk or on the go. The result is a shorter learning curve, faster onboarding, and greater team productivity.
- Override & Customize AI Content: Gain full control over what the AI generates. Want to tweak or completely rewrite suggestions so they match your style or brand tone? Brilliance now allows flexible overrides so you can make content your own.
- Tone Control - 14 Presets + Your Own: Whether you want to sound professional, playful, sincere, or humorous—pick from existing tone presets or define a unique voice that's totally yours. Ideal for adapting messaging depending on audience or channel.
- Unrestricted Instruction Inputs: No more "one-command limits." You can now give long, detailed instructions to the AI—more context, more nuance, better outcomes. This means less back-and-forth editing.
- Human-Readable Language & Accessibility: Technical content? Jargon? Brilliance's AI can now translate complex material into clear, accessible language—great for broader audiences and compliance with readability best practices.
- Pillar Content & Long-Form Assets: Generate in-depth content—such as cornerstone articles, whitepapers, or guides—that truly establish thought leadership. This helps with authority, SEO, and attracting sustained traffic.
- SEO & Voice-Search Optimization: The AI doesn't just write—it helps structure content, insert or suggest keywords, and anticipate spoken queries (voice search). Ideal for users increasingly relying on smart assistants and voice commands.
- Plagiarism Checks & Authenticity: Your content stays yours. Plagiarism detection ensures what's published is original; enhancements to reduce or remove obvious "AI fingerprints" make content feel more human and authentic.
- Global Settings: AI settings are controlled in the API Settings and give you complete control over everything in one central area.
- Module Granularity: Within each module you can override the defaults for that particular module so that you can have different business instructions to the AI, including allowing users to override the global settings.
Modules
- Accounts, Leads, & Vendors (Part of Core)
- Run in the background to keep information accurate and fill any missing gaps.
- Automation Sequences (Part of Core)
- Create customized emails and text messages for every aspect within the system..
- Content Management System (CMS)
- Blogs: Publish and schedule posts with built-in SEO tools to drive your organic search efforts, create content faster, and gather from resources across the entire Internet saving you hours of research.
- Case Studies: Showcase customer success stories with structured layouts and lead-capture options with more detail and optimizations to drive business.
- Frequently Asked Questions (FAQ): Build searchable, categorized FAQs to reduce support requests and boost self-service while also helping in customer pre-sales to choose you over your competition.
- Feedback: Collect and track user feedback or reviews, then route it for follow-up or public display. Make certain information on creation and providing an update is accurate, understandable, and well written.
- News & Events: Creation promotional announcements, product launches, and event details with calendar integration.
- Page Content: Create and edit landing pages or website sections with industry best practices and speed page creation.
- SEO: Optimize metadata (titles and descriptions) with optimizations for regular and voice search improvements.
- Communications (Part of Core)
- Sending Newsletters: Create your newsletter information quickly for the subject matter you define and then schedule for distribution with all the core tracking and performance analytics you need to improve your results. Make certain you avoid using words that will make you land in spam and improve inbox deliverability.
- Insights
- KB Articles: Maintain a rich knowledge base with tagging, search, and AI-assisted article creation to help customers find answers fast and save you time on documentation.
- Products
- Product Descriptions: Manage detailed product data, specs, and AI-enhanced descriptions for catalogs or e-commerce listings that are optimized for organic and voice search.