Introduction
The Subscribers tab displays all contacts who have triggered a specific keyword. It gives you a real-time look at who opted in, their contact info, and their engagement with your messages (sent, bounces, clicks).
This is the final tab in the Keywords module and is essential for tracking campaign performance and lead capture success.
How to Get Here
- Go to Communication > Keywords
- Click Edit next to a keyword
- Click the Subscribers tab
Subscriber Grid Overview
Each row in the grid represents a person who interacted with the keyword. Columns include:
Column | Description |
Edit | View or update the subscriber’s contact details |
Regarding | The account the keyword and subscriber belong to |
First Name / Last Name | Captured name (if Ask Name is used in Responses tab) |
Email Address | Captured email (if Ask Email Address is enabled) |
Cell Phone | The number used to send the keyword |
Sent | Number of messages successfully sent to this subscriber |
Bounces | Number of messages that failed to deliver |
Clicks | Number of tracked link clicks (if tracking tokens are used) |
Referred By | (Optional) Tracks if the subscriber was referred by another user or channel |
You can also Export to Excel for further analysis or CRM import.
Expected Result
As your keyword is used, this list will populate automatically. You’ll gain insight into:
- Who responded to the campaign
- Whether your follow-ups reached them
- How many times they engaged with your messages
- Lead quality and source (via referral)
Use Cases
- Export opt-ins to follow up with a sales call
- Monitor drip message effectiveness (via sent/bounce/clicks)
- Measure the success of different keyword campaigns
- Track how referrals are converting across campaigns
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