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How to Create and Use Communication Templates

 
 Created Date: 7/11/2025 2:56:26 PM |  User Level: Regular User

Introduction

The Templates module in Brilliance CRM allows you to prebuild and save reusable message layouts for email, SMS, and MMS campaigns. These templates can be inserted into keyword responses, send message workflows, or automation sequences—ensuring consistency and saving time.

How to Get Here

  1. Go to Communication > Templates
  2. Click + Add New Template to create one, or Edit to update an existing one

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Templates Grid Overview

Each template appears as a row in the grid with the following columns:

Column

Description

Edit

Modify the template

Regarding

The organization or campaign this template is tied to

Template

Internal name for the template

Description

Purpose or use case

Email / SMS / MMS

Indicators showing which types of content are configured

Active

Indicates whether the template is available for use

Modified

Last edited date/time

You can Export to Excel for documentation or review.

Template Configuration Tabs

When editing or creating a template, you'll see four tabs: General, Mail, SMS, and MMS.

 

1. General Tab

Field

Description

Regarding

The company or department this template belongs to

Template Name

The internal name for this template

Description

A short summary of what this template is used for

Notes

Internal notes or usage instructions

Active (toggle)

Enable to make the template usable in other modules

Use this tab to label and organize your templates clearly for your team.

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2. Mail / SMS / MMS Tabs

Each message type (Email, SMS, MMS) has the same layout and can be configured separately.

Field

Description

Header

Text that appears at the beginning of the message (like a greeting or subject intro)

Body

The main content of the message (HTML, plain text, or promotional content)

Footer

Text that appears at the end (such as disclaimers or unsubscribe links)

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You can fill out one, two, or all three message types, depending on where the template will be used.

💡 Example:

  • Mail might include full HTML content
  • SMS would be a short-form version
  • MMS could include media links or promos with an image-based approach

Expected Result

Once saved and active, templates become selectable in:

  • Keyword response templates
  • Send Messages module
  • Automations (future versions)

They help you stay consistent, professional, and efficient across every campaign.

Use Cases

  • Welcome message for all new subscribers
  • Promotional offer template for SMS/MMS
  • Birthday greeting template with a coupon
  • Weekly newsletter HTML email

Contact The Brilliance CRM Team

Whether you have questions about our services, need help with your CRM, or just want to explore how we can help your business grow, we're ready and reachable. Your success matters to us, and we're committed to providing fast, friendly, and expert support.

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If you're exploring options, interested in working with us, or simply have questions about Brilliance CRM or our digital marketing services, we'd love to hear from you.

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