Sending Messages
Reach your audience where it matters—SMS, MMS, and email, all from one platform. Brilliance CRM's Communications module is designed for speed, reliability, and performance. Whether you're launching a marketing campaign, sending a service update, or connecting with a lead, your message will land fast and look great.
- Multi-channel messaging: SMS, MMS, and Email
- Instant delivery and scheduling options
- Two-way communication so customers can reply directly
- AI-powered personalization to boost open and click rates
- Send 1:1 or bulk messages with full analytics and delivery tracking
Sending Messages Screen Screenshots
Click on the thumbnails to see a full version of the module screen shots. (best viewed on tablet/desktop)
Communication Groups
Group subscribers based on what matters: purchases, interests, responses, behaviors, or any custom field you define.
- Build dynamic groups that update automatically
- Create niche audiences for hyper-targeted campaigns
- Use groups for exclusive offers, loyalty programs, or re-engagement campaigns
This is where your segmentation strategy truly shines—the right message to the right people at the right time.
Group Subscriber Screen Screenshots
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Communication Keywords
Drive instant engagement using text-to-join keywords with shortcode-style automation and QR codes.
- Use keywords like "DEALS" or "JOIN" for instant opt-ins
- Generate QR codes linked to keyword flows for in-store and offline promotions
- Automatically trigger drip campaigns based on the keyword used
- Perfect for special offers, flash sales, and loyalty programs
This feature helps your audience engage on their terms, and gets more people into your subscriber pipeline with less friction.
Keywords (e.g., Short Code Functionality) Screen Screenshots
Click on the thumbnails to see a full version of the module screen shots. (best viewed on tablet/desktop)
Communication Subscribers
Manage your contacts with ease using our subscriber-first system. Your customer list is your business's most valuable asset—treat it that way.
- Full support for GDPR and CCPA compliance
- Automatically handle opt-ins and opt-outs
- Collect and store subscriber preferences
- Capture full interaction history and engagement behavior
Your subscribers can be segmented by behavior, preferences, or tags, allowing highly targeted messaging that leads to better engagement and higher ROI.
Communication Subscriber Screen Screenshots
Click on the thumbnails to see a full version of the module screen shots. (best viewed on tablet/desktop)
Communication Templates
Save time and stay consistent with professionally crafted templates.
- Email, SMS, and MMS templates ready to customize
- Drag-and-drop content blocks and branded formatting
- Reusable templates for marketing, service reminders, birthdays, and more
- A/B testing and analytics built in
Create once, send again and again—with style, professionalism, and conversion-focused copy baked in.
Communication Templates Screen Screenshots
Click on the thumbnails to see a full version of the module screen shots. (best viewed on tablet/desktop)
Key Features For Communication
- Sending Messages
- Assign the description / subject (used for emails)
- Set a schedule send date/time
- Set the time zone for the sending date/time
- Set the from Name (for emails)
- Set the from Email Address (for emails)
- Send To Subscribers, Accounts, Leads, Vendors, and Users
- Set the template to be used
- Set the image related to this message
- Email
- Set the message.
- Paste images via Ctrl-V
- Ability to edit the code, if desired (advanced function)
- Easily add emoji's
- Include links (links can also have UTM marketing tracking codes added)
- SMS (Text with No Image)
- The message you want sent
- MMS (Text with Image)
- The image you want to include or will use the shared image if none is provided
- The message you want sent
- Cost
- The cost this message cost after being sent for each type (e.g., Email, SMS, and MMS)
- Groups
- Set a group name
- Set a description for the group
- Subscribers
- Email, SMS/MMS, or all per subscriber
- Set subscribers as test users who receive a copy of your messages during testing
- Track where referred by, IP Address, Date/Time, referring domain
- Track unsubscribe information from the IP address, Date/Time
- Templates
- Create for Email, SMS, MMS, or a combination of these message types.
- Embed any special styling, scripts, etc. that you need.
- One-click Unsubscribe
- GDPR and CCPA compliant
- Keywords
- Start/End Date
- Tie in a keyword to mimic short code functionality
- Tie in a QR Code for easy scanning with easy downloading in vector or PNG format
- Assign a template to all communication
- Set Terms of Use Url
- Set Privacy Policy Url
- Drip Campagin
- Initial Message
- Second Message (after XX minutes) after the first message
- Third Message (after XX minutes) after the second message
- Fourth Message (after XX minutes) after the third message
- Fift (Final) Message (after XX minutes) after the fourth message
- Send a message on each drip
- Send a picture for each drip
- Ask for their name and update their information the third drip option.
- Ask for their email address and update their information the fourth drip option.
- Ask for their birthday and update their information the fifth drip option.
- Allow re-subscribe without the drip campaign from running to prevent people from taking advantage of any "special offers" you might have going on.
- Send an email on new subscribers to the administrator
- Send an email on new SMS email subscriber to the administrator
- Set QR Code Properties
- Save as PNG or SVG
- Set the width and height
- Set the background color
- Set the dot type and color
- Set the corner dot type and color
- Set the corner border type and color
- Set a margin around the QR Code
- Put a center image (e.g., logo, campaign, etc.) on the QR Code
- See a list of each subscriber and their information